Welcome to Joshiv Beauty International

Jyoti Taglani, better known as JOSHIV to friends and clients alike, is simply the diva of elegant wedding and beauty preparations. Her latest venture, the first ever Asian Bridal studio and training academy, sets new standards in the care and attention lavished on brides-to-be. "Bridal couture does not start or end with your attire, in fact, your face speaks a thousand words throughout your wedding day. Gone are the days when brides are 'made up' with a uniform bridal look and in fact, the new generation of brides have expectations from their make-up artists on a par, if not higher, than those of their dress designers", explains Joshiv.

Established since 1986 the company has catered for thousands of brides and celebrities attracted to the beautiful, intricate art of Mehendi, created by Joshiv Beauty International Artists. Joshiv explains, "After being in the industry for almost twenty years, I have witnessed how bridal beauty needs have changed in line with bridal expectations and I set about creating an environment that would be best suited to delivering those needs". Joshiv Beauty International Ltd specializes in providing bespoke and personalized packages for their brides. Their new Bridal Studio located in London E15, is solely dedicated to their bridal clientele and the studio layout was designed with the bridal market in mind.

Joshiv has been delighting clients for twenty years with her skilled artistry in bridal make-up, hair and beauty treatments. Not only has she delivered a unique service to thousands of brides in this time, but she has excelled at the exquisite art of Mehendi. Her dexterity and skill in this art form saw her enter the Guiness Book of World Records for being recognized as the first and fastest henna artist in the world. The accolade raised the profile of Mehendi making it popular in mainstream culture as demonstrated by many celebrities she has worked with including Sir Bob Geldof, Princess of Riyad (Princess Hussa), Mick Jagger, Chuck Norris, Boyzone (for their concert), Erica Bedou, Esther Rantzan, Nicky Clarke, Terry Wogan, Ashwariya Rai, Kareena Kapoor, Karisham Kapoor, Mahima Chaudhary, Twinkle Khanna, and the heart throb Hrithik Roshan to name but a few.

The new Bridal Studio is spacious, light and airy - all important qualities when you are deciding about colours, looks and effects. Joshiv recognizes that quite often the bride will be accompanied by her family and friends who all like to be part of the decision making process. "It is for this reason that we have an area of the studio for clients to have a round the table discussion and we then have a separate beauty room for one to one privacy." Clients are encouraged to bring along tear sheets, fabric swatches and any other items that portray the look that they would like and can also refer to the Joshiv Beauty Bridal books for inspiration.

Choosing the right look is a big worry for many brides and there's too much at stake to get it wrong! Whether you are looking for a traditional style for your big day or something more contemporary or adventurous individually created by Joshiv herself, she ensures that your very first consultation sets the scene. At this first complimentary session she dedicates time to discussing your ideas and the dreams for the whole day in detail; carefully listening so she can offer personalized suggestions. Working with a colour palette specifically selected to suit skin tone, she introduces texture, detailing and highlighting key areas of the design with jewels.